Kurkure Packaging | My Site 5

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Project Brief

Theme

Designing Festive Gift Packs with Hidden Surprises

The assignment involves designing gift packs for festive seasons, ensuring they contain a hidden surprise to add an unexpected burst of happiness when opened. Traditionally, festive traditions have evolved to include carefully made items like gifts that seamlessly blend with these happy times. Additionally, big companies introduce beautiful gift packs during the festive season to boost their sales.

Objective

Festival And Product

FESTIVAL CHOSEN :

DIWALI.

PRODUCT

KURKURE.

TARGET AUDIENCE

Kids to middle age.

PRODUCT DETAILS

Contains mystery
Price range- Rs. 150

BRAINSTORMING

Initially, We tried to combine the fire cracker element and went through about 4 different prototypes before we settled on the final one.

Elements that we included were The lotus flower, the Flowerpot cracker and truck art style illustration to depict the explosive and fun nature of Diwali.

Ideation And Explorations

Prototyping

Problem -

no support flaps leading to lack of sturdiness

Problem -

not opening due to crease

Problem -

Fire idea could lead to safety hazard and thus was not suitable for commercial use

Problem -

The ends are too pointy and can lead to injury .

The shape was changed to a flower to resemble a lotus.

Final Concept Creation

and Surprise Element

The packaging for Kurkure is designed to celebrate Diwali, with the exterior shaped like fireworks and the interior like a lotus to symbolize prosperity. This design aims to visually represent the explosive flavors of Kurkure. Additionally, the flower shape can be used as a bowl for eating, and there is a surprise element with mystery flavors inside.